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Title details for The Elements of Choice by Eric J. Johnson - Available

The Elements of Choice

Why the Way We Decide Matters

by Eric J. Johnson
Fred Sanders
Audiobook
1 of 1 copy available
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1 of 1 copy available
A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day.
Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.
           
We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

  • Creators

  • Publisher

  • Release date

    October 12, 2021

  • Formats

    • OverDrive Listen audiobook

      • ISBN: 9780593458723
      • File size: 261358 KB
      • Duration: 09:04:29

  • Languages

    • English

  • Reviews

    • AudioFile Magazine
      Fred Sanders narrates this audiobook with a low-level of urgency. It's an encyclopedic lesson for groups that want to structure choices to achieve favored outcomes and for individuals who might fall prey to such tactics. Sanders's phrasing clarity and grasp of this material are so good that his somewhat heavy tone becomes a nonissue once the author's fascinating research summaries and lucid insights unfold. Choice architecture refers to the way options are structured and presented. Choice of words, the order of choices, and even the color of printing ink are some of the variables that can impact decision making. These and variables like limiting choices, timing rewards, implying scarcity work because they exploit human biases and habits of mind. T.W. © AudioFile 2021, Portland, Maine

Formats

  • OverDrive Listen audiobook

subjects

Languages

  • English

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