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Simply Electrifying

The Technology that Transformed the World, from Benjamin Franklin to Elon Musk

ebook
1 of 1 copy available
1 of 1 copy available
Selected for J.P. Morgan's 2018 Holiday Reading List



Imagine your life without the internet. Without phones. Without television. Without sprawling cities. Without the freedom to continue working and playing after the sun goes down.

Electricity is at the core of all modern life. It has transformed our society more than any other technology. Yet, no book offers a comprehensive history about this technological marvel.

Until now.

Simply Electrifying: The Technology that Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often-dangerous story of electricity's historic discovery, development, and worldwide application.

Electricity plays a fundamental role not only in our everyday lives but in history's most pivotal events, from global climate change and the push for wind- and solar-generated electricity to Japan's nuclear accident at Fukushima and Iran's pursuit of nuclear weapons.

Written by electricity expert and four-decade veteran of the industry Craig R. Roach, Simply Electrifying marshals, in fascinating narrative detail, the full range of factors that shaped the electricity business over time—science, technology, law, politics, government regulation, economics, business strategy, and culture—before looking forward toward the exhilarating prospects for electricity generation and use that will shape our future.
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    • Booklist

      Starred review from August 1, 2017
      On a windy day in June of 1752, Benjamin Franklin brought electricity to the world. Franklin's singular achievement changed the direction of modern life. Without this technological marvel, life as we know it would not exist. It's difficult to imagine this other version of life, to completely understand the true impact of the discovery of electricity. This book brings to life the fascinating story behind the people who transformed our world with their discoveries. Roach examines electricity's impact from four main angles. First, he looks at Franklin's discoveries and the technologies brought forward as a result of electricity, including the development of the telegraph. Roach also discusses electricity's economic impact, including the ability to distribute and pay for the service by increasing numbers of customers. There is also a look at the impact of electricity on our system of government, including the continuing battle between state and federal regulators. Well written and extremely accessible, Simply Electrifying provides a comprehensive history of this life-changing discovery and is a fascinating and deeply engaging look at how we live today and where we may be headed in the future.(Reprinted with permission of Booklist, copyright 2017, American Library Association.)

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  • English

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